Social manipulation refers to the act of influencing or controlling individuals or groups through deceptive or coercive tactics. This can involve exploiting psychological principles, such as persuasion or emotional appeal, to achieve specific goals. Social manipulators may use misinformation, flattery, or pressure to sway opinions or behaviors. Common examples of social manipulation include advertising, where companies create appealing messages to influence consumer choices, and political campaigns, which often use targeted messaging to shape public perception. Understanding these tactics can help individuals recognize when they are being manipulated and make more informed decisions.