Small business marketing involves strategies and tactics that help small companies promote their products or services to potential customers. This can include various methods such as social media advertising, email campaigns, and local events. The goal is to increase visibility and attract more customers, ultimately leading to higher sales. Effective small business marketing often relies on understanding the target audience and tailoring messages to meet their needs. Tools like Google My Business and Facebook Ads can be particularly useful for reaching local customers. By utilizing these resources, small businesses can compete with larger companies and build a loyal customer base.