The Sheepmeat Council of Australia is an industry body that represents the interests of sheepmeat producers across Australia. It works to promote the benefits of Australian sheepmeat, support sustainable farming practices, and enhance the competitiveness of the industry in both domestic and international markets. The Council also engages in research and development initiatives to improve sheep production and meat quality. By collaborating with various stakeholders, including farmers, government agencies, and research institutions, the Sheepmeat Council of Australia aims to ensure the long-term viability and growth of the sheepmeat sector in Australia.