Australian Wool Innovation (AWI) is a not-for-profit company that supports the Australian wool industry. It focuses on research, development, and marketing to enhance the profitability and sustainability of wool production. AWI works closely with wool growers, researchers, and industry stakeholders to improve practices and promote Australian wool globally. Established in 2001, AWI is funded by a levy on wool sales, which allows it to invest in various initiatives. These include developing new technologies, improving animal welfare, and promoting the benefits of Australian wool to consumers and manufacturers worldwide.