Service-Dominant Logic (SDL) is a framework that emphasizes the importance of service over goods in the creation of value. It suggests that all economic exchanges are fundamentally about the service provided, rather than the tangible products sold. This perspective shifts the focus from traditional goods-dominant logic, which prioritizes physical products, to a more holistic view of value co-creation through interactions and relationships. In SDL, value is co-created by both providers and consumers through collaborative processes. This approach highlights the role of customers as active participants in the value creation process, rather than passive recipients. By fostering partnerships and engagement, businesses can enhance their offerings and better meet the needs of their clients.