Customers are individuals or groups who purchase goods or services from a business. They play a crucial role in the economy, as their choices and preferences drive demand. Businesses strive to understand their customers to provide better products and enhance their shopping experience. Happy customers often return and recommend the business to others, creating a loyal customer base. In today's world, customers can be found in various settings, from local shops to online marketplaces. With the rise of technology, many customers now shop through e-commerce websites or mobile apps, making it easier to find what they need. Understanding customer behavior helps businesses grow and succeed.