Goods-dominant logic is a perspective in marketing and economics that emphasizes the importance of tangible products. It focuses on the creation, distribution, and consumption of physical goods, viewing value primarily in terms of the features and benefits of these products. This approach often prioritizes efficiency in production and sales processes. In contrast to service-dominant logic, which values relationships and experiences, goods-dominant logic tends to overlook the role of customer interactions. It assumes that value is embedded in the product itself, rather than co-created through customer engagement and service experiences, limiting the understanding of how consumers derive satisfaction from their purchases.