Selective distribution is a marketing strategy where a company chooses specific retailers to sell its products, rather than making them available through all possible outlets. This approach allows brands to maintain a certain level of exclusivity and control over how their products are presented and sold. It is often used for high-end or specialized products, ensuring that they are available in locations that align with the brand's image. By limiting the number of retailers, companies can also provide better support and training to their partners, enhancing the overall customer experience. This strategy can help build strong relationships with retailers, such as department stores or boutiques, that share the brand's values and target audience.