Intensive distribution is a marketing strategy where a company aims to place its products in as many retail outlets as possible. This approach is commonly used for everyday items, such as snacks or beverages, to ensure that consumers can easily find and purchase them. The goal is to maximize product availability and increase sales volume. This strategy often involves partnerships with various retailers, including supermarkets, convenience stores, and online platforms. By saturating the market, companies like Coca-Cola or Procter & Gamble can enhance brand visibility and encourage impulse buying, ultimately driving higher revenue.