Distribution strategies refer to the methods and processes used by businesses to deliver their products or services to customers. These strategies can include direct sales, where companies sell directly to consumers, or indirect sales, where intermediaries like retailers or wholesalers are involved. The choice of strategy affects pricing, customer reach, and overall market presence. Effective distribution strategies also consider factors like market segmentation and customer preferences. Businesses may use multiple channels, such as online platforms or physical stores, to maximize their reach. Understanding the target audience and their buying habits is crucial for selecting the right distribution approach.