Exclusive distribution is a marketing strategy where a manufacturer grants a single retailer or distributor the rights to sell its products in a specific geographic area. This approach helps maintain brand prestige and control over how products are marketed and sold. It often leads to a closer relationship between the manufacturer and the retailer, ensuring that the product is presented in a way that aligns with the brand's image. This strategy is commonly used by luxury brands, such as Gucci or Rolex, to create a sense of exclusivity and scarcity. By limiting the number of sellers, these brands can enhance their appeal and potentially increase demand among consumers who desire unique or high-end products.