A distribution channel refers to the path through which goods and services travel from the producer to the consumer. It includes various intermediaries such as wholesalers, retailers, and agents that help facilitate the movement of products. These channels can be direct, where the producer sells directly to the consumer, or indirect, involving multiple intermediaries. Effective distribution channels are crucial for businesses to reach their target market efficiently. They help ensure that products are available where and when consumers want them. Understanding the right distribution channel can enhance customer satisfaction and improve sales for companies like Amazon or Walmart.