Salvatore Averna was an Italian entrepreneur known for founding the Averna company in 1868 in Sicily. The company initially focused on producing herbal liqueurs, with its flagship product being Averna Amaro, a popular bitter-sweet digestif made from a secret blend of herbs, roots, and citrus. Over the years, Averna grew into a well-respected brand in the beverage industry, gaining recognition for its quality and unique flavor profile. Today, Averna is enjoyed worldwide and is often used in cocktails or served neat, reflecting the rich tradition of Italian liqueurs.