Sales targets are specific goals set by a company to measure its sales performance over a certain period. These targets can be defined in terms of revenue, number of units sold, or market share. They help businesses focus their efforts and motivate their sales teams to achieve desired outcomes. Meeting sales targets is crucial for a company's growth and profitability. When sales teams reach or exceed these goals, it often leads to increased commissions and bonuses for employees. Additionally, achieving sales targets can enhance a company's reputation and strengthen its position in the market, benefiting stakeholders like investors and customers.