Sales quotas are specific targets set for sales representatives or teams to achieve within a certain timeframe, often monthly or quarterly. These targets can be based on various metrics, such as revenue, number of units sold, or new customer acquisitions. The purpose of sales quotas is to motivate sales personnel and align their efforts with the overall goals of the organization. Meeting or exceeding sales quotas can lead to rewards, such as bonuses or recognition, while failing to meet them may result in performance reviews or additional training. Companies often use sales quotas as a tool to drive performance and ensure consistent growth in their business operations.