Sales representatives are professionals who sell products or services to businesses and consumers. They often work for companies in various industries, including retail, pharmaceuticals, and technology. Their primary responsibilities include identifying potential customers, presenting products, and negotiating sales agreements. They also maintain relationships with existing clients to encourage repeat business. To succeed, sales representatives need strong communication and interpersonal skills. They often use techniques such as cold calling and networking to reach new clients. Additionally, they may analyze market trends to understand customer needs better and adjust their sales strategies accordingly. Their performance is typically measured by sales targets and customer satisfaction.