A sales proposal is a document created by a seller to persuade a potential buyer to purchase a product or service. It outlines the benefits, features, and pricing of the offering, aiming to address the buyer's needs and concerns. A well-crafted sales proposal can help establish a relationship between the seller and the buyer, showcasing the seller's understanding of the buyer's requirements. Typically, a sales proposal includes an introduction, a description of the product or service, pricing details, and terms of service. It may also contain testimonials or case studies to build credibility. Overall, a sales proposal serves as a key tool in the sales process, guiding potential customers toward making a decision.