A marketing strategy is a plan that outlines how a business will promote its products or services to reach its target audience. It involves understanding customer needs, analyzing competitors, and determining the best ways to communicate the value of what the business offers. This strategy helps businesses decide on pricing, advertising channels, and promotional tactics to attract and retain customers. Effective marketing strategies often include elements like social media campaigns, email marketing, and content creation. By using tools like Google Analytics and social media platforms, businesses can track their performance and adjust their strategies to improve results, ensuring they connect with their audience effectively.