A sales pitch is a persuasive message designed to convince potential customers to purchase a product or service. It typically highlights the benefits and features of what is being offered, aiming to address the needs and desires of the target audience. Effective sales pitches can be delivered in various formats, including face-to-face conversations, presentations, or written proposals. Sales pitches often include elements such as storytelling, emotional appeal, and clear calls to action. They may also involve understanding the competition and differentiating the product or service from others in the market. A well-crafted sales pitch can significantly influence a customer's decision-making process.