Reputation repair refers to the process of restoring a person’s or organization’s public image after it has been damaged. This can occur due to negative publicity, social media backlash, or other damaging events. The goal is to rebuild trust and credibility through strategic communication and positive actions. Effective reputation repair often involves monitoring online presence, addressing negative comments, and promoting positive stories. It may also include engaging with stakeholders and the community to demonstrate accountability and commitment to improvement. Tools like public relations and crisis management are commonly used in this process to help manage perceptions.