Brand recovery refers to the process a company undertakes to restore its reputation and regain customer trust after experiencing a crisis or negative event. This can involve addressing issues such as product recalls, public relations scandals, or poor customer service. The goal is to rebuild the brand's image and ensure that customers feel confident in choosing the brand again. Effective brand recovery strategies often include transparent communication, improved customer service, and targeted marketing campaigns. Companies may also engage in community outreach or social responsibility initiatives to demonstrate their commitment to positive change. Successful recovery can lead to renewed customer loyalty and even stronger brand equity over time.