Crisis Management involves the strategies and processes that organizations use to prepare for, respond to, and recover from unexpected events that threaten their operations or reputation. Effective crisis management ensures that a company can maintain its essential functions and protect its stakeholders during challenging times. A well-structured crisis management plan includes risk assessment, communication strategies, and recovery procedures. By anticipating potential crises and developing a response framework, organizations can minimize damage and restore normalcy more quickly, ultimately safeguarding their long-term viability and public trust.