A publicity stunt is a planned event or action designed to attract public attention and generate media coverage. Companies, organizations, or individuals often use these stunts to promote a product, service, or cause. The goal is to create buzz and engage audiences, often through unconventional or surprising methods. These stunts can take various forms, such as elaborate performances, viral marketing campaigns, or unique challenges. For example, a brand might organize a large-scale event featuring a celebrity like Kanye West to draw attention. While some stunts succeed in gaining visibility, others may backfire or be perceived as inauthentic.