Promotional tactics are strategies used by businesses to increase awareness and sales of their products or services. These tactics can include methods such as discounts, special offers, and advertising campaigns. The goal is to attract customers and encourage them to make a purchase. Common promotional tactics also involve using social media platforms, email marketing, and events to engage with potential customers. By leveraging these channels, companies can effectively communicate their value propositions and build brand loyalty. Overall, successful promotional tactics help businesses stand out in a competitive market and drive revenue growth.