Psychographic targeting is a marketing strategy that focuses on understanding the psychological attributes of consumers, such as their values, interests, lifestyles, and personality traits. Unlike demographic targeting, which looks at age, gender, or income, psychographic targeting aims to identify what motivates people to make purchasing decisions. This approach helps businesses create more personalized and relevant marketing messages. By analyzing psychographic data, companies can segment their audience into distinct groups, allowing for tailored advertising campaigns. For example, a brand might target eco-conscious consumers with sustainable products or appeal to adventure seekers with travel-related offers. This method enhances engagement and increases the likelihood of conversion.