Eco-conscious consumers are individuals who prioritize the environment in their purchasing decisions. They seek products that are sustainable, ethically sourced, and have minimal impact on the planet. This group often looks for items made from recycled materials, supports local businesses, and chooses brands that practice fair trade and environmental responsibility. These consumers are motivated by a desire to reduce their carbon footprint and promote a healthier planet for future generations. They may engage in practices like recycling, using reusable bags, and opting for plant-based diets. By making informed choices, eco-conscious consumers contribute to a more sustainable economy and encourage others to do the same.