A promotional campaign is a strategic effort by a business or organization to promote a product, service, or brand. It typically involves various marketing techniques, such as advertising, public relations, and social media outreach, to reach a target audience. The goal is to increase awareness, generate interest, and ultimately drive sales or engagement. These campaigns can take many forms, including discounts, contests, or special events. They often utilize tools like email marketing, social media platforms, and influencer partnerships to maximize their reach. A well-executed promotional campaign can significantly enhance a brand's visibility and customer loyalty.