Influencer partnerships are collaborations between brands and individuals who have a significant following on social media, known as influencers. These influencers promote products or services to their audience, leveraging their credibility and reach to drive engagement and sales. Brands often choose influencers whose values align with their own to ensure authenticity in the promotion. Through these partnerships, brands can tap into new markets and connect with potential customers in a more personal way. Influencers create content, such as Instagram posts or YouTube videos, showcasing the brand's offerings, which can lead to increased visibility and trust among their followers.