Sales promotion refers to various marketing strategies designed to boost the sales of a product or service in a short period. These strategies can include discounts, coupons, contests, and free samples, aimed at encouraging customers to make a purchase. By creating a sense of urgency or offering added value, businesses can attract new customers and retain existing ones. Companies often use sales promotions during specific events or seasons, such as holidays or product launches, to maximize their impact. Effective sales promotions can lead to increased brand awareness and customer loyalty, ultimately contributing to long-term business success.