Premio Lo Nuestro is an annual awards show that celebrates the best in Latin music. Established in 1989, it honors artists across various genres, including reggaeton, salsa, bachata, and pop. The event is organized by Univision and features performances by top Latin artists, making it a significant occasion in the music industry. The awards are determined by a combination of public voting and expert panels, recognizing both established stars and emerging talent. Categories include Artist of the Year, Song of the Year, and Best New Artist, showcasing the diversity and richness of Latin music culture.