The Billboard Latin Music Awards is an annual awards show that honors the most popular Latin music artists and songs based on sales, airplay, and streaming data. Established in 1994, the event celebrates various genres, including reggaeton, salsa, and bachata, showcasing both established and emerging talent in the Latin music industry. The awards are presented by Billboard magazine and are held in the United States, attracting a global audience. Categories include Top Latin Artist, Hot Latin Song, and Latin Pop Album, among others. The event also features live performances from nominated artists, making it a significant celebration of Latin music culture.