Political branding refers to the process of creating a distinct identity for a political party, candidate, or movement. This involves using symbols, slogans, and messaging to communicate values and beliefs to the public. Just like in commercial branding, the goal is to build recognition and trust among voters, making it easier for them to connect with the political entity. Effective political branding often includes strategic use of media and public appearances to reinforce the desired image. It can shape public perception and influence voter behavior, as seen in campaigns for figures like Barack Obama or Donald Trump, where branding played a crucial role in their electoral success.