Voter behavior refers to the way individuals make decisions about participating in elections and how they choose candidates. Factors influencing voter behavior include demographics such as age, gender, and education, as well as social influences like family, friends, and community. Additionally, political ideology and party affiliation play significant roles in shaping how people vote. Understanding voter behavior is crucial for political campaigns and policymakers. By analyzing trends and patterns, campaigns can tailor their messages to resonate with specific groups. Events, media coverage, and economic conditions also impact voter turnout and preferences, making it essential to study these dynamics during election cycles.