Political communication refers to the ways in which information, messages, and symbols are used to influence political processes and public opinion. It encompasses various forms of communication, including speeches, advertisements, and social media interactions, all aimed at shaping perceptions about political issues, candidates, and policies. Effective political communication is crucial for engaging citizens and fostering democratic participation. It involves not only the dissemination of information but also the strategic framing of issues to resonate with different audiences. Key figures in this field include political strategists and media analysts, who play vital roles in crafting and delivering messages that can sway public sentiment.