Political marketing refers to the strategies and tactics used by political candidates and parties to promote their ideas, policies, and themselves to the electorate. It involves understanding voter behavior, crafting messages that resonate with specific demographics, and utilizing various media channels to reach potential supporters. This field combines elements of traditional marketing with political science, focusing on how to effectively communicate a candidate's vision and values. Tools such as social media, advertising, and public relations play a crucial role in shaping public perception and influencing voter decisions during elections.