Point of Sale Displays are marketing tools placed near the checkout area of retail stores. They showcase products, promotions, or special offers to encourage impulse buying. These displays can include items like snacks, drinks, or seasonal products, making them easily accessible to customers as they wait to pay. These displays come in various forms, such as shelf talkers, banners, or free-standing units. Their design often aims to attract attention and highlight key features or discounts. Effective Point of Sale Displays can significantly boost sales and enhance the shopping experience for customers.