In-store promotions are marketing strategies used by retailers to encourage customers to make purchases while shopping. These promotions can include discounts, special offers, or bundled products, often displayed prominently to attract attention. The goal is to increase sales and enhance customer engagement within the store. Common types of in-store promotions include buy-one-get-one-free deals, seasonal sales, and loyalty rewards programs. Retailers may also use eye-catching displays or demonstrations to showcase products. By creating a sense of urgency or excitement, in-store promotions aim to boost foot traffic and enhance the overall shopping experience.