Pimelea is a genus of flowering plants belonging to the family Thymelaeaceae. These plants are primarily found in Australia and New Zealand, with some species also present in other regions. They typically grow as shrubs or small trees and are known for their attractive flowers, which can be white, yellow, or pink. Some species of Pimelea are used in traditional medicine, while others are cultivated for ornamental purposes. However, certain types can be toxic to livestock if ingested, leading to health issues. Overall, Pimelea plays a significant role in its native ecosystems and has various uses in horticulture.