Paid advertising is a marketing strategy where businesses pay to promote their products or services. This can include various formats such as online ads, billboards, and TV commercials. The goal is to reach a larger audience quickly and effectively, driving traffic and sales. Advertisers often use platforms like Google Ads or Facebook Ads to target specific demographics. By paying for visibility, companies can increase brand awareness and attract potential customers who may not have discovered them otherwise. This approach allows for measurable results, helping businesses assess the effectiveness of their campaigns.