Display advertising refers to visual ads that appear on websites, apps, or social media platforms. These ads can include images, videos, and animations, designed to catch the attention of users as they browse online. The goal is to promote products or services, increase brand awareness, and drive traffic to a business's website. Advertisers often use targeting techniques to reach specific audiences based on their interests, demographics, or online behavior. Popular platforms for display advertising include Google Ads and Facebook Ads, which allow businesses to create and manage their campaigns effectively. This form of advertising can be a powerful tool for reaching potential customers.