A PPC Specialist is a marketing professional who focuses on managing pay-per-click advertising campaigns. Their primary goal is to drive traffic to websites by creating and optimizing ads on platforms like Google Ads and Facebook Ads. They analyze data to improve ad performance and ensure that the advertising budget is spent effectively. To succeed, a PPC Specialist must understand keyword research, ad copywriting, and conversion tracking. They work closely with other marketing team members to align campaigns with overall business objectives. Their expertise helps businesses increase visibility and reach potential customers through targeted online advertising.