A Content Marketer is a professional who creates and shares valuable content to attract and engage a target audience. Their goal is to drive profitable customer action by providing information that meets the needs and interests of potential customers. This can include blog posts, videos, social media updates, and more. To be effective, a content marketer often uses tools like SEO (Search Engine Optimization) to improve visibility and analytics to measure the success of their content. They work closely with other marketing professionals to ensure that their content aligns with overall business goals and brand messaging.