An SEO Specialist is a professional who focuses on improving a website's visibility on search engines like Google. They use various techniques to help websites rank higher in search results, making it easier for people to find them. This involves researching keywords, optimizing website content, and analyzing data to understand what works best. To be effective, an SEO Specialist must stay updated on the latest trends and algorithms used by search engines. They often collaborate with content creators and web developers to ensure that a website is not only user-friendly but also appealing to search engines, ultimately driving more traffic and potential customers.