A PPC Agency specializes in managing pay-per-click advertising campaigns for businesses. These agencies help clients create, optimize, and analyze ads on platforms like Google Ads and Facebook Ads. Their goal is to drive targeted traffic to a client's website while maximizing return on investment (ROI). By leveraging data and market research, a PPC Agency can identify the best keywords and audience segments to reach. They continuously monitor campaign performance, making adjustments to improve results. This expertise allows businesses to focus on their core operations while benefiting from effective online advertising strategies.