Online Marketing refers to the practice of promoting products or services through digital channels, primarily on the internet. This includes various strategies such as SEO, social media marketing, and email marketing to reach a wider audience and engage potential customers effectively. The goal of Online Marketing is to connect with consumers where they spend most of their time—online. By utilizing data analytics and targeted advertising, businesses can tailor their marketing efforts to meet the specific needs and preferences of their audience, ultimately driving sales and brand awareness.