An SEO Agency is a specialized company that helps businesses improve their online visibility through search engine optimization. They use various techniques to enhance a website's ranking on search engines like Google, making it easier for potential customers to find the business when searching for relevant products or services. These agencies typically offer services such as keyword research, content creation, and link building. By optimizing a website's structure and content, an SEO Agency aims to drive more organic traffic, ultimately leading to increased sales and brand awareness for their clients.