Off-page optimization refers to the techniques used to improve a website's position in search engine results that occur outside of the actual website. This includes activities like building backlinks, which are links from other websites that point to your site. The more quality backlinks you have, the more credible your site appears to search engines like Google, which can lead to higher rankings. Another important aspect of off-page optimization is social media engagement. Sharing content on platforms like Facebook and Twitter can drive traffic to your site and increase its visibility. Additionally, online reputation management, such as gathering positive reviews on sites like Yelp, can enhance your site's authority and trustworthiness in the eyes of both users and search engines.