Website optimization is the process of improving a website's performance to enhance user experience and increase its visibility on search engines. This involves making the site faster, more responsive, and easier to navigate. By optimizing elements like images, code, and content, websites can load quickly and keep visitors engaged, which can lead to higher conversion rates. Another important aspect of website optimization is search engine optimization (SEO). This technique helps websites rank higher in search results by using relevant keywords and creating quality content. By focusing on both user experience and SEO, businesses can attract more visitors and achieve their online goals effectively.