Backlinking refers to the practice of linking one website to another, creating a connection between the two. These links, known as backlinks, are important for search engine optimization (SEO) because they help search engines determine the credibility and relevance of a website. The more quality backlinks a site has, the higher it can rank in search results. Backlinks can come from various sources, including blogs, news articles, and social media. When a reputable site links to your content, it can drive traffic to your site and improve your visibility online. Building a strong backlink profile is essential for enhancing your website's authority and attracting more visitors.