The Non-GMO Project is a non-profit organization that offers third-party verification and labeling for non-genetically modified organisms (non-GMO) in food and products. Its mission is to preserve and build sources of non-GMO products, educate consumers, and provide information about the benefits of non-GMO choices. The project provides a seal that consumers can look for on products to ensure they meet strict standards for non-GMO verification. This helps shoppers make informed decisions about the food they purchase, supporting transparency in the marketplace and promoting sustainable agricultural practices.